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FROM IDEA TO IMPACT
CPG Marketing & Startup Growth
25
YEARS OF EXPERIENCE
3
OF MY OWN PRODUCT-BASED START UPS
15+
CPG FOOD & BEVERAGE BRANDS
RESOURCEFUL ENTREPRENUERIAL MARKETER
SERVICES
FRACTIONAL MARKETING LEADERSHIP
For businesses seeking executive level marketing leadership, I offer fractional marketing services to drive brand strategy, innovation, and shopper marketing programming to drive retail velocity without the full-time overhead.
SHOPPER MARKETING
With extensive experience in shopper marketing, I help brands drive in-store and online sales through strategic shopper marketing initiatives. From
in-store activations and retail media to digital promotions and sampling strategies, I understand how to influence purchase decisions and maximize velocity at shelf.
MARKETING PLANS
& EXECUTION
I create customized marketing plans that align with the brand's identity and objectives, ensuring a targeted approach for maximum impact.
1:1 CONSULTING
Tailored marketing and business strategy sessions to help entrepreneurs and emerging brands refine their positioning, identify growth opportunities, build foundational marketing plans and craft go-to-market strategies that drive real results.
ENTREPRENEURIAL GUIDANCE
Many aspiring entrepreneurs have a great idea but don't know where to start. That’s where I come in. With a proven track record of launching three successful brands, I help turn early-stage ideas into actionable business ventures.
MY OWN BRANDS
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ABOUT
I’m a brand builder, marketer, and entrepreneur with a passion for creating and growing innovative consumer products. My career has been a blend of leading marketing for iconic food and beverage brands and launching my own successful businesses—giving me a unique perspective on what it takes to drive growth, whether at a startup or an established brand.
CPG Marketing and Brand Leadership
With years of experience in food and beverage CPG, I’ve helped both emerging and legacy brands define their positioning, grow market share, and build meaningful connections with consumers. Most recently, I led the relaunch and rebrand of Scharffen Berger Chocolate Maker, spearheading brand strategy, shopper marketing, and digital growth to elevate the brand in the premium chocolate space. I’ve also worked extensively in shopper marketing and retail execution, helping brands increase velocity and expand distribution.
Entrepreneurial Success
Alongside my corporate career, I’ve always had an entrepreneurial spirit, launching and building multiple product-based brands:
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Hairbanglez – A patented line of hair tie bracelets, which I grew and successfully sold to a competitor.
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MoneyCubez – A modern, customized piggy bank system designed to teach kids money management.
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Light This Way – A party décor brand offering reusable, “magic” luminaries to bring celebrations to life.
Whether working with a startup or an established brand, my passion lies in turning great ideas into successful businesses—blending strategy with hands-on execution to drive results.
Let’s connect and bring your brand to the next level! KZ
BRANDS I'VE WORKED ON
PROVEN
BRAND BUILDER
25+ Years in CPG marketing and have successfully launched 3 product-based brands, navigating every stage from idea to market.
SHOPPER MARKETING
& RETAIL SUCESS
Deep experience in food & beverage, beauty, and consumer goods with a track record of driving growth in retail and
e-commerce.
SHOPPER MARKETING
& RETAIL SUCESS
STRATEGIC
AND HANDS ON
More than just
strategy—I help execute to ensure ideas can turn into
tangible results.
SCRAPPY & RESOURCEFUL
I thrive on finding creative, cost-effective solutions that move businesses forward. I know how to make things happen with resources available.